This past summer I spent some time learning all about the Box Tops for Education® (BTFE) program at Box Tops University and how easily schools can earn extra cash to fill the budget gaps. Since 1996 schools across America have earned more than $400 million for things like new textbooks, playground and gym equipment and class trips. This was done by students and their families and friends clipping little BTFE coupons from some of our favorite brands like General Mills, Betty Crocker, Pillsbury and Avery.
On October 3, 2011, Ford announced they were partnering with General Mills to provide even MORE earning opportunities for the BTFE Program. Jim Farley, Group Vice President, Ford Global Marketing and Sales and Services shares his thoughts, “We are delighted to be the first automotive company to partner with General Mills on Box Tops for Education because it provides us a unique way to reach and help students across the whole country”. This is the first partnership of its kind and teaming together can only be a benefit for the schools involved.
By purchasing a Ford vehicle, ordering a brochure or watching a product video, consumers will be able to raise money for schools of their choice. During the two-month “Ford Drives Box Tops” Sweepstakes, Ford will provide sweepstakes winners with eBoxTops, which will be automatically credited to the school of their choice. Five 10,000 Box Top prizes worth $1,000 and one 200,000 Box Tops prize worth $20,000 will be given to the BTFE-eligible school of the winner’s choice at the end of the Sweepstakes. Schools can use the money in any way they choose.
Ford estimates it will provide more than $1 million dollars to schools during the two-month program through box top redemptions. This partnership will offer the necessary additional funding schools are lacking to provide quality education and activities to students around the US.