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Mead Johnson loses case against false advertising of baby formula

This is a Sponsored Post written by me on behalf of PBM Products. All opinions are 100% mine.
Being a new parent comes with an overload of information. You Need This, Buy This, Hold the Baby Like This, Don’t Do This. Everyone wants to give you advice. The key to being a better parent and even better consumer is research. Don’t fall for misleading and inaccurate information just because there is a brand name attached to it.

A guilty verdict has come against baby formula powerhouse Mead Johnson; makers of Enfamil LIPIL, for making false accusations about PBM products and their nutritional components. PBM is a leading baby formula company that supplies store like Target, Walmart, Sam’s Club, Walgreens and other with store-brand selections at less expensive prices. Mead Johnson marketed their Enfamil LIPIL as the only clinically proven baby formula to improve brain and eye development,” and “there are plenty of other ways to save on baby expenses without cutting back on nutrition.” The complete press release can be found here.

PBM Products has won a $13.5 million false advertising judgment against Mead Johnson that has the potential of forever changing the $3.4 billion infant formula industry in the United States and saving parents significant money each year.

As a mom I trusted doctors and hospitals so when I was told to feed our youngest Enfamil LIPIL I followed the rules. After checking labels, reading nutritional qualities and making an informed decision I switched to a store brand formula that was not only less expensive but had a better effect on my daughter’s digestive system. The cost savings was significant, even with just one child on formula. What about those families with multiples or using formula for an extended period; the savings could easily be in the hundreds of dollars over the year or more of formula feeding.

Cutting costs is something many families must do but we should never jeopardize our health and safety. Shopping needs to be done with research and education and brands, big name and store brand should be honest and upfront, that will draw in loyal consumers. Deception might backfire on you one day.