Today, no one is surprised when they receive an automated email. In fact, we all know that most emails from brands aren't exactly unique, and we are certainly not the sole recipients of this message. This is also the reason why so many mass-sent emails often result in so little attention from the subscribers. Still, businesses are in no rush to abandon this practice, and for a good reason. After all, email marketing remains the top means of generating profit, with the highest ROI rates across … [Read more...]