American Girl officially announced plans to say farewell to Felicity Merriman, one of the company’s treasured historical characters introduced in 1991. Felicity’s complete product collection, including her best friend Elizabeth Cole™, will soon be removed from American Girl’s catalogue, Web site, and retail stores and placed in the American Girl Archives™. Because stories are at the heart of the company’s mission to celebrate girls, the Felicity books will still be sold on americangirl.com, at American Girl’s retail stores, and at bookstores nationwide.
Felicity, a spirited girl living in Williamsburg, VA, in 1774, has captured girls’ imaginations with her compelling story of strength and determination in Colonial America. Countless girls have found a friend in Felicity while learning about the trials and triumphs of growing up at the start of the Revolutionary War, from saving a beautiful horse named Penny to learning how to be a proper gentlewoman.
Felicity’s departure makes it possible for the company to introduce new characters and product offerings. Even though Felicity will be moved to the American Girl Archives, she retains her place within American Girl’s family of historical characters—nine-year-old heroines who give girls today a glimpse of what life was like growing up during important times in America’s past.
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