To support the release of “Tangled,” Walt Disney Animation Studios’ 50th full-length animated feature, the world’s leading hair care brand is celebrating the iconic mane of golden-haired Rapunzel to raise awareness of its Pantene Beautiful Lengths campaign.
Started in 2006, the Pantene Beautiful Lengths campaign encourages people to grow, cut and donate their healthy hair to make real-hair wigs for women who have lost their hair due to cancer treatment. More than 220,000 ponytails have been collected for the program to date, and Pantene is aiming to reach its goal of two million inches of total hair collected by year’s end!
Rapunzel’s 70 feet of hair serves as inspiration for Pantene by inspiring families to give back, and teaching children the value of supporting a cause for social good.
Pantene is encouraging YOU to donate your hair! We’re hoping you’ll grow your hair (70 feet of hair not required—only 8 inches!) to magical lengths and make the kindest cut of all.
In order to make the most beautiful, realistic and durable wigs, donated hair must meet the following requirements:
- Donated hair must be a minimum of 8 inches long (measured from just above the elastic band of the ponytail to the ends)
- If donating wavy/curly hair, you may straighten it before measuring
- Hair should be freshly washed and completely dry, without any styling products
- Hair may be colored with vegetable dyes, rinses and semi-permanent dyes. It cannot be bleached, permanently colored or chemically treated
- Hair may not be more than 5 percent gray
If you or anyone you know plans to donate, let us know on the Beautiful Lengths tab on Pantene’s Facebook page!
“Pantene is a brand that celebrates strong, healthy, beautiful hair, so working with Disney on ‘Tangled,’ a film featuring an empowered, iconic character that’s known for her long and strong tresses, was a natural choice for us. We’re thrilled with the Pantene-Disney collaboration as we both have huge passion for spreading the message about the Pantene Beautiful Lengths campaign.”
This is NOT a sponsored post but a message that encourages others to do something good with their time or in this case their hair 🙂
