I have this totally obnoxious video of Shae at age 2 running aroung the house shrieking “My Daddy My Daddy My Daddy My Daddy”. It’s something she would do then walk calmly over to Rob to give him a hug and a kiss. It’s a video I watch pretty often because it’s cute to see the love exchanged between the two of them. With Father’s Day coming up in a few short days I watching those videos, gathering up the pictures of Rob and the kids and remembering moments of the kids loving on him hard, #realdadmoments.
The media doesn’t seem to see dads this way. The commercials and horrible “talk shows” portray dads as deadbeats, disconnected from family life and fumbling through life with children. That isn’t the case in our home. Our family works, eats and lives together as a unit not pieces to a mixed-up puzzle.
In our family we have #RealDadMoments
Dove Men+Care is committed to portraying how real men care, the short film below spotlights the expanding and often unrecognized ways dads care for their children featuring #RealDadMoments between children and their fathers, most of which are regrettably absent from media depictions of dads today. Grab a tissue!
This short film is grounded in NEW research from Dove Men+Care, finding that three quarters of dads say they are responsible for their child’s emotional well-being, while only 20% of dads see this role reflected in media.
Dove Men+Care Dad Portrayal Research Study
- Three quarters of dads say they are responsible for their child’s emotional well-being, while only 20% of dads see this role reflected in media
- Only 13% of dads believe the media portrays fathers as responsible for childcare
- 3 out of 5 dads say the media portrays them negatively (61%)
Celebrate the dads in your life with sharing their #RealDadMoments on social media. Upload a picture or video to Twitter, Facebook, Instagram or Vine using #RealDadMoments to give dad he recognition he deserves.
Celebrate here with LookWhatMomFound..and Dad too! by entering to win a Dove Men+Care Gift Pack. Let me know who should be recognized in the #RealDadMoments campaign.
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Your entries must follow the rules or they won’t be eligible for prizes. This contest ends 11:59 pm, Wednesday July 2, 2014. The winners will be emailed and will have 48 hours to claim their prize. This contest is open to Contiguous US residents, age 18 or over. For complete rules please read our blog contest rules page.
