While watching a Korean drama, have you noticed that the meaning of certain complex terms is given in the bottom left corner? It helps, doesn’t it? This concept is called lower thirds. In simple terms, a lower third is a graphic or text that is provided at the bottom of the screen to give the audience more information. This element is a crucial part of any video; however, many times, editors end up distracting the graphics. To eliminate this havoc, you must be aware of how you can design lower thirds professionally with video editing.
What is the Importance of a Lower Third?
Lower thirds provide context to the viewer. They give valuable information about the subject matter or the individuals on-screen, helping the viewer better understand what they are seeing. For example, in a news broadcast, lower thirds can display the name and title of the person being interviewed, helping the viewer better understand who they are and why they are being interviewed.
Second, lower thirds can help to reinforce branding. By using consistent fonts, color, and design elements, lower thirds can help to establish a recognizable style and reinforce branding. This is especially important for businesses and organizations that want to create a consistent brand image across all their video productions.
Designing Lower Thirds With Professional Video Editing
Designing lower thirds requires paying attention to intricate details. To make a lower third that is appealing to the eyes while at the same time informative is a crucial task.
However, with the right video editing services software, you can enhance the overall quality of the content and create a killer lower third. Here are some tips on how to design lower thirds like a pro using professional video editing:
Simple Is Best
Lower thirds should be simple, providing the necessary information without overwhelming the viewer. A simple design helps the viewer focus on the main content of the video. Use a clean and minimalist design that complements the overall style of the video.
Contrasting Colors
The colors used for the lower third should be chosen carefully to ensure that the text is legible and easy to read. Contrast is essential, and you should choose colors that stand out against the background. For example, if the background is dark, choose a light-colored text, and vice versa.
Font
A font that is easy to read is critical for the lower third. Sans-serif fonts are typically the best choice, as they are clean and straightforward. Avoid using fonts that are too fancy or have distracting elements, as they can make the text harder to read.
Placement
Decide where to place the lower third on the screen. Most often, lower thirds are placed at the bottom of the screen. However, you can experiment with other placements, such as the top or sides, depending on the style and content of the video.
Use Animation Sparingly
Animations can add visual interest to the lower third, but it’s essential to use them sparingly. Overly complicated animations can distract from the content of the video, and simple animations are often more effective. Consider using a fade-in and fade-out effect, which can be subtle yet effective.
Consistency
Consistency is essential if you’re creating lower thirds for a series of videos. Be it a wedding video editing or a normal video, consistent branding helps establish a recognizable style and makes your videos look more professional.
Use the same fonts, color, and layout across all videos, and ensure that the lower thirds are designed to complement the overall style of the video.
Keep The Size in Mind
The size of the lower third is also essential. It should be big enough to be easily seen but not so large that it distracts from the main content of the video. Typically, lower thirds are around 10% to 15% of the height of the video frame.
The Conclusion
By following the above-mentioned tips, you can easily create and design a lower third with professional video editing. Even though a lower third lasts for about 3-4 seconds, it may leave a lasting impact. To make your video more interactive, more informative, and more appealing to the viewers, a lower third is a must.
