A large amount of data is collected automatically by point-of-sale systems or marketing software. However, with the introduction of big data and AI, consumer data collection methods are getting more sophisticated. In this article, we’ll look at customer data and several tips for collecting phone numbers.
3 Tips Before Aiming for Customer Data
Purchasing telephone numbers is a poor idea. Even if a phone number list is obtained legally, sending messages to such numbers without express agreement is prohibited. SMS marketing will be significantly more effective if you text those who want to be reached in the first place. Therefore, keep the following suggestions in mind.
Aim for Quality
Gathering every phone number in the book is only worthwhile if the individuals behind those numbers fit your target demographic. Consider your target audience and tailor your campaign accordingly.
A smart place to start is with your current customers. Learn about their wants and needs. If you sell outdoor adventure gear online, for example, you’ll know your target audience will likely be fit and healthy young people who enjoy a little adrenaline on the weekends.
Know the Laws
In many places worldwide, you must obtain your clients’ permission before collecting their phone numbers. In other words, you can’t simply grab their phone number from a form they filled out on your website and use it to send them promotional messages. Instead, you must specifically request authorization.
For example, some rigorous requirements exist when sending text messages for commercial purposes in Australia. You can review the fundamentals of these opt-in and opt-out regulations here. Check that you understand the restrictions on the regions you’re submitting.
Don’t Spam People
Your consumers are trusting you by providing you with their cell phone numbers. Keeping this in mind, you should always:
● include opt-out choices for customers;
● ensure the confidentiality of your consumers’ information;
● promise and keep your promise not to spam your consumers;
● make sure your SMS messages are useful.
How to Collect Customer Data
It is a crucial question! There are several data-gathering methods, both qualitative and quantitative. Qualitative data, such as complaints, ideas, criticism, and appreciation, provides personal information from your customers. Site traffic statistics, transaction data, and sales records are examples of quantitative data.
Some of the simplest ways to collect data are:
1. Surveys.
2. Newsletter and subscriptions.
3. Promotions, competitions, and special offers.
4. Customer orders.
5. Marketing analytics.
6. Social media.
Let’s look at some of the easiest ways to collect your customers’ mobile numbers.
Surveys
One of the most efficient methods to acquire explicit data directly from your clients is through surveys. One of the nicest aspects of surveys, such as customer satisfaction surveys, is the many different methods used to conduct them. You can ask them questions in person or over the phone, send a text message, or send a link to a form via email. Pop-up surveys are even used on specific websites for visitors who spend a particular amount of time surfing.
The disadvantage of surveys is that there is no certainty that customers will respond. They’re simple to dismiss. However, there are several things you can do to encourage people to provide you with feedback in this manner.
Keyword Campaigns
Keyword SMS marketing, like text-to-win competitions, is about delivering your consumers a terrific bargain in return for their phone number. Run an ad urging them to text you in exchange for a special offer or discount.
Social Media
Connect with potential clients using social media platforms like Twitter, LinkedIn, Facebook, Instagram, YouTube, and TikTok.
To reach your target audience, you might use competitions, keyword marketing, live broadcasts, surveys, and tales to entice followers to sign up for your contact list.
Special Events
If you’re attending an industry event, take advantage of the chance to collect participants’ contact information. Use some of the above-mentioned techniques, such as competitions, gifts, or value swaps, to get individuals to give you their phone numbers.
Use this route to obtain cell phone numbers if you have a robust database of email addresses for email marketing. Encourage clients to respond with their mobile phone numbers when you send your monthly newsletter or weekly promotional email. You can sweeten the deal by making them an irresistible offer.
Remember to separate your SMS marketing if you already perform email marketing. Customers will not reveal their mobile phone numbers if they get identical messages in both channels. Show them why they should subscribe, such as first dibs on exclusive new lines, Christmas deals, or a present on their birthday.
Call-to-actions
Sign-up forms, chatbots, social media, and emails aren’t the only ways for your company to get a cellphone number. Don’t overlook your Contact Us page. Allow individuals to communicate with you by text message. It’s a simple, non-intrusive way for them to interact with you – and you can get their phone number simultaneously.
To Sum Up
We hope this post has given you a fundamental grasp of customer data. You can immediately begin collecting and analyzing data to enhance your company’s strategy and return on investment.
