The term “customization” refers to certain actions of marketers that allow you to correctly compare individual sets of buyers and products. For example, it would be correct to assume that chainsaw owners regularly need oil to lubricate the chain and a young mother needs diapers. But what if there are more than a hundred products, and the number of customers in your online store is already a five-digit number? In the case of using the magento 2 upgrade service, you just need to trust the capabilities of the eCommerce platform itself.
Setting Up the Product Catalog in Magento 2
The e-commerce platform Magento 2 already comes with a standard set of attributes for product categorization. This functionality allows the online store owner to save time on creating new product types. However, there is always the option to add new custom attributes needed for better recognition of product items.
The next step is to categorize your assortment. The Magento 2 platform distinguishes the following types of products:
- Simple. Where the customer only specifies the quantity of items being purchased.
- Configurable. Where the customer has the option to choose color/size/other unique characteristics of the product model in addition to quantity.
- Сгруппированный. Used for promotional items from different categories.
- Composite. Unlike grouped products, items included in a bundle are not sold separately—only individual configurations can be selected.
- Bootable. These include media files, applications, and other digital products that require downloading from the server before use.
- Virtual. More precisely, those without physical form—certificates, warranties, memberships, etc.
The final stage of catalog setup is product categorization. With this option, you determine how one set of product items differs from another based on attributes/types/other characteristics. For example, shoes smaller than size 34 should be categorized as children’s footwear.
Setting Up Customer Groups in Magento 2
Magento 2 developers have included several built-in customer groups:
- general;
- wholesale customers;
- retail customers.
Additionally, e-commerce store owners can create an unlimited number of custom user groups. For example, customers can be sorted based on age groups, location, and marital status.
Personalized Approach in Magento 2
Successful marketing is impossible without proper customization. And it directly depends on the correct settings of product catalogs and customer groups. Let’s provide a few examples where the Magento 2 platform can help you in sales.
Example 1
A shipment of summer leisure products has arrived at your warehouse – tanning lotions, sunglasses, beach footwear, and swimsuits.
It is reasonable to assume that the target audience for these items will be those customers who made similar purchases at this time of year last year.
Example 2
Customers purchasing maternity clothing are typically expecting a new addition to their family. It would be wise to offer this customer group a discount on strollers and newborn essentials in 1-2-3 months.
Example 3
Encourage your customers to take a short survey, promising a small discount on their next purchase in return. With this simple tactic, you can find out which cars your customers drive, what pets they have, and what hobbies they enjoy. This way, your email offers for cat food or upgraded fishing rods will resonate more with users.
