I love a good movie or train-wreck of a reality show like the next person but I could give a flying finger what Kim Kardashian or Queen Latifah are pedaling. A celebrity endorsement is as useful as teets on bull. Do I really look at Drew Barrymore and say “I gotta get me some CoverGirl Lashblast mascara because if she uses it, it must work”, ummm NO. I look at these commercials and ads and wonder how is this relevant to my life. What makes their word so important? Why do they get multi-million dollar contracts and bloggers get squat. Yeah Yeah I know, bloggers get PAID or COMPENSATED by providing some ad space, text links or opinions but nowhere near what they deserve. The time spent using, tasting, wearing, riding and playing a review item along with photo editing, writing, posting and other technical duties can easily take hours and hours to complete.
I get my recommendations from real people by searching online for opinions, reviews and reputable blogs before making some family purchases. This is how most real people make buying decisions. The celebrity endorsement is lost on me and according to BlogHer 2011 Social Media Matters Study that seems to be the consensus with female shoppers. “There is a definite trend we’ve seen where people trust the opinion of a regular person, we trust any person force more than any corporate force when it comes to getting advice and recommendations,” Elisa Camahort Page, co-founder and COO of BlogHer told FOX411’s Pop Tarts column.
Who do you believe?
