Remember Carnival’s “Didja Ever” campaign, where they asked you to create a list of things you’ve always wanted to do; a bucket list of sorts? Well in response to the all the music lover’s wishes Carnival and Live Nation have joined together to bring cool opportunities such as attending a sound check with a top-performing artist, meeting a band prior to a show, VIP seating, fan interaction and other exclusive artist access.
The agreement makes Carnival the Official Concert Series Sponsor at four Live Nation amphitheater concert venues, including Aaron’s Amphitheatre at Lakewood in Atlanta, Jiffy Lube Live in Washington D.C., Cynthia Woods Mitchell Pavilion in Houston and Superpages.com Center in Dallas. Carnival branding will prominently appear on tickets and in advertisements promoting Carnival’s “Rock The Deck” Concert Series in each market. Carnival will also be the Official Cruise Line category sponsor at Live Nation’s Susquehanna Bank Center amphitheater in Philadelphia. All markets are within a short drive of a year-round Carnival homeport.
They are called the Fun Ships for a reason. “Carnival is all about creating fun, memorable, once-in-a-lifetime experiences and encouraging people to get out of their comfort zone and try things for the first time – whether that’s taking their first cruise, trying a new food or experiencing their favorite new band performing live,” said Jim Berra, senior vice president and chief marketing officer for Carnival Cruise Lines. “By tapping into Live Nation’s own unique assets, we have a prime opportunity to create new and exciting experiences well-aligned with our brand that showcases the essence of a Carnival cruise vacation to an audience of loyal fans and those we invite to sail with Carnival for the first time.”
Stay tuned with Carnival Cruise Line’s Facebook Page for more details and announcements of appearances and activities near you and chances to win cool stuff!
