You have probably heard of the saying that first impressions count, especially when you are going to meet someone for the first time. Well, the same applies to social media, and particularly on Instagram. In the online world, it is very important that the perception others have of you is that you are an interesting person that is willing to pay attention to different things and learn from others.
The truth is that you do not have many instances of impressing future clients, especially on Instagram. Before a visitor looks at your feed and sees the content you have posted, they will look at your bio, so you need to make sure it looks as presentable as possible. When you are on the platform, the better your bio is, the more likely the visitor will click the ‘follow’ button and become a potential customer. If it is a poorly done one, they will simply leave your page and never come back.
With a limit of only 150 characters, what are the tips you can use to maximize your memorability and make your bio interesting? Read on for some of them.
Include the logo in your picture
Instagram is a purely visual platform, even more than other social media platforms (except for Pinterest). This means you need to ensure your picture looks perfect, as this is the first point of contact with your own brand. If you want to ensure consistency in your marketing efforts, make sure that the picture you choose as a profile picture is the same as with every other social media platform you are on.
If you lack a logo, you can make one easily, as there are apps and websites that allow you to generate a beautiful one.
Increase your name for the search queries
For you to understand how Instagram promotes certain accounts to the top of the algorithm, it is important to know that it will take two searches into account – your username and your name. When a user will type in your business name, they will tend to type in the official one in the search bar.
For this reason, ensure that the name you select aligns closely or is the actual name of your business or brand. As for the username, you can be more creative with it, but keep it close to the name of your company.
Make sure the link in your bio counts
Instagram only provides you with one chance to put your link, and you cannot put it anywhere else. For this reason, treat it as the only chance to market your business website – put your website link. You cannot put many things about your business and what you do because of the limited number of characters, so make sure your effort is worthwhile. Your website will do the rest in giving your visitors a better insight.
If you do not have a website, make sure you make one – it is essential in the business world today. The good news is that you do not need to hire a website designer at expensive charges to get a good-looking website – there are many applications that allow you to build one.
Include your contact information
Before the introduction of business profiles on Instagram, you were mainly stuck with the personal profile types that do not allow you add extra information, aside from the bio and website. However, business profiles allow you to add contact information, which helps your followers and other Instagram users to find you, whether you are online or not.
Make sure to include all your contact, ranging from your business hours, location, email address and phone number. You can also include your personal email and phone number. The main advantage of a business profile is the inclusion of this information in the form of a CTA (Call to action) button, making it easy for your clients to reach you.
All words are important – use them to your advantage
The essence of Instagram is sharing visual content, which speaks more words than what the written word would say. However, the bio i9s the only opportunity you get to spell out your intention through text – so make sure every word counts.
Because you have a maximum limit of 150 characters (almost 25 words or two sentences), you need to be wise in how you write it. Think of all the things you would like to say about your brand and what makes it interesting, since you are trying to sell your vision to the visitor who lands on your page.
In addition, use the intended voice of your brand to communicate – for instance, do you want to take a more casual tone, or is it a serious one? The voice you use will also determine the posts you put out – so make sure it is consistent with your brand image.
Make sure you answer the basic questions
In telling the visitorwhat makes your brand unique, there are questions you need to answer. They include what your business does best, what it generally does, why your audience should care, and what makes you stand out.
Optimize your content
Many brands are struggling to gain high engagement levels on their posts, and some are resorting to the method of using free Instagram video views – one time trials, as well as buying likes to increase their post engagement. However, you do not need to do this, especially when you understand how search engines work.
As long as your account ranks high in searches, it is possible people will see your content. But how do you achieve this through your bio? The answer is simple – keywords.
These are specific words or phrases you want your brand to be associated with, so utilize them wisely when writing your bio – it can make a big difference in promoting your visibility on the platform.
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Final thoughts
Writing a good Instagram bio takes patience and multiple drafts most of the time, but the better it is, the more people will be drawn to your account. Take it as the only opportunity you have to impress someone, and use it well.
