Constellation Brands, the maker of Corona beer, has announced an equity investment in Canadian cannabis firm CannaRoyalty, with plans to create a new cannabis-infused drinks division in the US, and may seek to acquire an edibles partner in Canada as well. The news follows the launch of Canopy Growth’s cannabis drinks division earlier this month, in which the largest licensed producer of medical marijuana in Canada announced a partnership with New York-based beverage company Dr. Brew. Canopy Growth has so far focused on the beverage market, including products like Vapetronix, a line of THC-infused beverages, and is now looking to expand into non-cannabis beverage products, as well as consumer brands. The
Canopy Growth Inc. (TSX:WEED) (OTC: TWMJF) (FRA: 11L1) announced today that the company is expanding its presence in the legal cannabis market by adding a beverage line to its portfolio of brands. Canopy has launched a new brand called Quatreau, which will be the first-ever CBD-infused juice beverage and will be available at all of its retail stores across Canada.
– display Canopy Growth Corp is launching the first ready-to-drink CBD sparkling water under its new CBD beverage brand in the US, Quatreau. In 2020, Canopy Growth achieved huge sales and profits with its CBD drinks in the Canadian CBD market. This is the main reason why they decided to enter the US market for CBD drinks this year. Quatreau Soda Water contains 20 mg of high-quality CBD, derived from cannabis grown and harvested in the United States. This all-natural, sugar-free, low-calorie CBD sparkling water is available for $3.99 for a 12-ounce can. The company offers water in four main flavors, namely:
- Quatreau Acai + Blueberry carbonated water with CBD infusion.
- Sparkling water Quatreau Cucumber + Mint with CBD infusion
- Quatreau Ginger + Lime Sparkling Water with CBD Infusion
- Sparkling water infused with CBD Quatreau Guave + Passion Fruit
Rade Kovacevic, product manager and president of Canopy Growth, says their beverage strategy has been tested and validated in Canada, where the company has become the market leader in CBD-enriched ready-to-drink beverages. According to Rade, drinks are among the best-selling products in the CBD category. The company hopes to create beverages that best meet the American consumer’s need for naturally flavored, sugar-free CBD products. Quattro comes at a time when the Age of Aquarius, the astrological event of the aqueous zodiac, is upon us. To celebrate this event, which marks a new era for the world, Quatreau is organizing a social and digital campaign in collaboration with Susan Miller, renowned astrologer of Astrology Zone. According to Tara Rozalowski, vice president of Canopy Growth, astrology is creating a new pop culture, with most people relying on the zodiac for guidance during these times of stress, anxiety and uncertainty. The campaign aims to educate people about the role and benefits of ingredients like CBD in combating stress, promoting health and wellness, and leading a healthy lifestyle.
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