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Polarn O. Pyret kids clothing from Sweden

A much-loved brand in Sweden, Polarn O. Pyret is a kids clothing company that, since its inception in the 1970s, really has stood the test of time.

PO.P is a truly eco-conscious brand. Why? Because it promotes the use and circulation of second-hand clothes.

It is proud to promote the fact that its iconic striped (as well as its plain and beautiful, bold printed) clothing designs are so durable that they can – and certainly should – be passed down through the generations.

polarn o pyret

Now that really is eco-friendly. Are there any other brands out there that promote such unbelievably environmentally sound and socially responsible practice?

Polarn O. Pyret also designs, makes and distributes its own baby and kids clothing, and which means it has full control over every aspect of its business and the direction of the company and its products. And what’s more, a large portion of the brand’s clothing range is unisex, simply because it believes that there’s not much need for clothes to be overly gender-centric.

polarnopyretpolarn o pyret green coat
Which is a crucial factor when handing clothes down through the family, from boy to boy, girl to girl, girl to boy and the other way around.

Since its launch back in the ‘70s, PO.P has been renowned for its iconic striped designs, and now, the kids who wore them back then are becoming parents themselves and buying the same quality as they wore way back when.
With a history of more than 35 years in the kids clothing trade, PO.P has strived and now unequivocally knows what works for kids and their parents – and what doesn’t.

layersLAYERS – that’s what works!
There’s the base layer, which is made of either wool or polyester because they are breathable, draw moisture away from the skin and therefore keep kids warm and dry.

Then, the mid layer, which is a fleece and wool blend; also breathable, this is the handy thermal layer that can go under outerwear in the colder months to keep kids warm.

And finally, there’s the outer layer, which is light, waterproof and rainproof – coupled with the base and thermal mid layers in the winter, or just with the base layer during the warmer months for protection against the wind and the rain.

Good-quality, durable coats and jackets are essential for kids all year round, and PO.P has, at the moment, got a great deal on for the back to school season. But a coat and get the fleece half price. Take a look at this selection of the beautiful, bold and unisex colours available now at Polarn O. Pyret.
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