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Beat The Heat Campaign By Gatorade

Gatorade’s “Beat the Heat” campaign is running the entire summer and is an ongoing partership between Gatorade and the NFL to educate athletes, parents and coaches about heat-related illness and the importance of proper hydration. The goal is to reduce the number of heat-related injuries and deaths and help raise funds for organizations dedicated to preventing heat-related illness.

Proper hydration is key to avoid heat-related illness such as heat cramps, heat exhaustion and heat stroke. Water alone is not enough to hydrate and refuel the body as effectively as Gatorade does. Gatorade supplies the proper amount of fluid, electrolytes and carbohydrates to rapidly put back what your young athlete loses in sweat and provides energy to keep them going. In drinking water, the brain may turn off the perception of thirst before the body’s overall fluid needs are met and stops the athlete from fully rehydrating. The electrolytes in Gatorade help maintain the stimulus to drink so athletes drink enough to replenish and refuel.
I can attest to this as I am a huge cyclist and when I do my rides I always have 2 bottles on my bike. One is water and the other is Gatorade and I feel I need both in order to have a successful ride where I do not cramp up or over heat. I have ridden a few times with water only and it was a HUGE mistake and my body shut down and cramped up.

Heat related illnesses can strike at any time and you or your children may not even realize it is going on. Here are a few warning signs to be on the lookout for:

  • Nausea
  • Headache
  • Weakness
  • Fainting
  • Poor concentration
  • Flushed skin
  • Light headedness
  • Loss of muscle coordination
  • Fatigue
  • Vomiting

Remember Equipment makes a difference – wear light net-type jerseys, T-shirts and shorts, change sweat-soaked clothing, avoid wearing excess clothing, remove helmets when not playing and remember to stay hydrated.

Here Is A Hydration Guideline To Follow

• Flavored, cold, lightly salted and/or sports drinks like Gatorade improve voluntary fluid replacement by players, especially the younger athletes.

  • Athletes need to think about hydration before, during and after physical activity. A player should be fully hydrated before beginning practice or competition. Fluids lost through sweat and breathing should be replaced by fluid consumption including during workouts, practices and games (physical activity).
  • During activity, players should have unrestricted access to appropriate fluids. Thirst is a late indicator of the need to hydrate. Dehydration has occurred once thirst is turned on.
  • The best approach, particularly in hot environments, is to have players weigh in and out each day to help determine adequate fluid replacement needs. Following a competition or workout, the coach should have players weigh out and drink enough to match their weight loss. Remember 16 ounces is one pound. For each pound that the player did not replace, the player may need to consume 20-24 ounces to fully rehydrate for the next training session.
  • Players should consume food and drinks that contain a liberal amount of salt. Options like sports drinks and nutrition provide some benefit over water because sports drinks give athletes fluid to rehydrate, carbohydrates to fuel muscles and important electrolytes like sodium to help maintain fluid balance.

So remember the importance of proper hydration and use of Gatorade during physical activity to reduce and eliminate heat related illnesses.

Want to help a great cause? Download a free Gatorade Heat Safety Kit found at For every unique download Gatorade will donate $1 to “Beat the Heat” charities up to $20,000.

I wrote this review while participating in a blog campaign by Mom Central on behalf of Gatorade’s “Beat the Heat” campaign and received Gatorade samples to facilitate my candid review. Mom Central sent me a gift card to thank me for taking the time to participate.

American Girl’s Shine On Now Project plus Giveaway – CLOSED

Every now and then we come across a young girl who wants to make a difference in the world and help others in need. To foster a spirit of goodwill and help make the world a brighter place, American Girl is introducing Shine On Now. This program is every girls chance to have their voices heard and help raise $1M in clothes, books, dolls and money for these participating organizations.

K.I.D.S. –Kids in Distressed Situations
Save the Children
NACHRI-Nat’l Association of Children’s Hospitals & Related Institutions
NWF-National Wildlife Federation

American Girl’s Shine on Now campaign started June 28th; girls all over the country have the ability become an American Girl Ambassador and receive a tool kit full of tips and ideas for fundraising and volunteering. Also find out about InnerStarU; a fun, safe online world where girls learn to be their best through a variety of games, quizzes, and other enriching activities that help boost their confidence and strength.

Starting July 13th girls will then have the chance to donate “stars” to make the world a brighter place. The goal is to collect one million stars by the end of the program on July 31, 2010. Plus with each daily contribution (up to 100 per day) girls are entered in a daily drawing for a new American Girl Doll.

Sabreena is my shining star. She’s worked her way through middle school with others while fundraising for Alex’s Lemonade Stand, Hannah’s Socks, Child Hunger Ends Here, Casey Cares, Franklin Square Hospital and more. During her 8th grade graduation assembly she was presented with a Citizenship Award. This award was given out to only 12 students in her entire class; it was a true honor to be recognized for her efforts. Sabreena will be an American Girl Ambassador and work towards making the world a better place not just for her but for others!

Celebrate the launch of Shine on Now and enter to WIN a new (new features and customization options coming) American Girl doll for a special girl in your life.   Tell me about this girl, what the wonderful things she does for her family, friends or community and why she is deserving of her very own American Girl doll. Please do not disclose the child’s name but do describe her life, her activities and the grand things she does for others!

To receive these extra opportunities for entries, you must fulfill the first REQUIRED entry above and please be sure your email in your comment, attached to you blogger dashboard or easily seen on your website/blog. I will not search through About Me/Contact Me links.

  • Subscribe to LookWhatMomFound…and Dad too! via email or RSS feed
  • Leave a relevant comment on a non-giveaway Review, Family Story or Article; let me know where to find your comment.
  • Enter any other current Giveaway for an extra entry for each one entered
  • Follow Mom and Dad and AGShineOnNow on Twitter and Tweet this giveaway up to 3 times per day, please leave your twitter link each time, tweet a form of this message:  Win an AmericanGirl Doll & learn about #ShineOnNow @lkwhtmomfound @and_dad_too 
  • Like LookWhatMomFound…and Dad too! and Shine On Now on Facebook AND write a message on their wall, example; I read about Shine on Now at LookWhatMomFound ..and Dad too! and entered to win an American Girl Doll 
  • Blog about this giveaway, including links to this post and the sponsor as well as a complete description the the campaign/contest and prize.
  • Follow LookWhatMomFound…and Dad too! via Google Friend Connect (bottom of page)

Your entries must follow the rules or they won’t be eligible for prizes. This contest ends 11:59 pm, Saturday,  July 31, 2010. The winners will be emailed and will have 48 hours to claim their prize. This contest is open to US residents only. For complete rules please read our contest rules page.

This is a sponsored post but the opinions and descriptions presented belong solely to LookWhatMomFound…and Dad too! Your experiences and reactions may differ from ours.